Description
✳️ High resolution vintage digital image
✳️ Heavyweight, lightly textured fine art paper
✳️ Fade resistant archival inks
✳️ Fits standard sized frame
✳️ Rolled and shipped in a heavy mailing tube
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Our Posters provide a glimpse of an era when the bicycle was the king of transportation and on the cutting edge of technology.
These posters depict famous races and racers, bicycle brands and component manufactures.
Beautiful women in elegant clothes are often part of the advertising message of these posters. This is because the manufacturers were selling freedom to women in the suffragette era at the turn of the century as much as they were selling bicycles.
Leonetto Cappiello
(Leghorn 1875 - Cannes 1942)
Cappiello was born in Leghorn in 1875. Right from his youth he was a self-taught artist, his earliest known works dating to 1889. In 1903 he produced a poster for Choccolat Klaus that was a great success because of the innovative boldness he brought to the language of advertising. In this product and in later contracts the images or the characters he uses are not only related to the product that was to be advertised but also exist independently as a 'brand' so becoming unique and recognisable creations irrespective of what they are advertising.
