NAME: Pneu Russian American
Fine art giclee print on heavy acid free archival paper using 100+ year fade resistant inks.
POSTER SIZING: The three smaller size posters are printed to the exact size and will fit readily available standard sized frames. The larger sizes have the first dimension exact (31 in. x ZZ in.) (38 in. x ZZ in.), (43 in. x ZZ in). The second dimension (ZZ) may be longer or shorter depending on the proportion of the original poster.
(Leghorn 1875 - Cannes 1942)
Cappiello was born in Leghorn in 1875. Right from his youth he was a self-taught artist, his earliest known works dating to 1889. In 1903 he produced a poster for Choccolat Klaus that was a great success because of the innovative boldness he brought to the language of advertising. In this product and in later contracts the images or the characters he uses are not only related to the product that was to be advertised but also exist independently as a 'brand' so becoming unique and recognisable creations irrespective of what they are advertising.